Sep 26, 2010
Sep 12, 2010
XXXVIIth Annual Convention, Master of Business Economics (MBE), University of Delhi
The Department of Business Economics is all set to host its flagship event, the XXXVIIth Annual Convention, on September 15, 2010. Aptly themed “Towards a Better Tomorrow”, four sessions, each focusing on the four major sections of the economy, will cover various relevant issues, with a special thrust on Inclusive Growth.
Session 1: Inclusive Growth: Pragmatism or Just a Utopia
Session 2: Financial Inclusion: An Exclusive Way to Inclusive Growth
Session 3: Innovative New Marketing Strategies: De-plugging India
Session 4: Predictive Analytics & Consulting: Improving Insights for a Competitive Edge
Ms. Sushma Berlia, President – Apeejay Stya Group(Former President, PHD Chamber of Commerce and Industry), will grace the occasion as the Chief Guest, while Mr. Kamal Bhushan Kathuria, Ex-Director, OBC, will be the respected Guest of Honour.
To ensure a conclave rich in information and insights, the Convention will bring together many known and respected personalities to share their views on the hot topic that Inclusive growth currently is. Some of them are:
· Prof Bibek Debroy, Centre for Policy Research and International Management Institute New Delhi
· Mr. Sanjaya Panth, Senior Resident Representative (India Head), International Monetary Fund (IMF) India
·Mr. T.C. Anant, Chief Statistician & Secretary, Ministry of Statistics and Programme Implementation (MOSPI)
· Mr. Nirmal Bansal, Director, FINO
· Ms. Sudha Natrajan, President & COO, Lintas Media group
· Mr. Alok Verma, Senior Vice President,WNS Global Services
Venue: Hotel Le Meridien, New DelhiTimings: 9:00 am to 5:30 pm
Aug 13, 2010
That dwell for ever
In our heart, they make a mark
Those encrusted old photos
With frayed edges
Capturing a moment of life time
Parting forms a part of the life
We loose trail of our fellow classmates
As time passes the images get blurred
The familiar names become alien
But sometimes some events take you to the past
Those names start ringing a bell
We unexpectedly come in contact with our classmates
A moment of joy, a boon for life
We start living those moments again
It is a reunion of old pals….
Jul 7, 2010
Genesis…the first stride
Build your Brand, Build your Business
The biggest challenge faced by businesses today is that of gaining a sustainable competitive advantage in a crowded marketplace. To achieve this, each firm needs to make the most of its under-utilized asset – its BRAND.
The management of a firm must develop a strategy to move in this direction. It must find out ways to distinguish itself from its competitors in a way that is meaningful to the potential clients. A brand promise can be made simply by saying, “We will be easy to work with”. However, the tougher part is to deliver on the promise the firm has made.
A brand goes beyond being just an attractive logo, a catchy slogan, a trade name or a website. A firm’s brand touches all aspects of a business from market awareness to its reputation. A brand is the way in which a customer perceives and experiences a product, service or company.
A brand makes it easier for the firm to attract customers. They can easily recognize a firm’s products and services through the brand, which increases loyalty and hence, increases business. A brand also sets standards for the firm itself. The expectations of the consumers enhances due to brand building, and the firm, in order to survive, needs to provide that level of service as is expected by the consumer. In other words, a firm needs to achieve the consumer expectations set by it in order to be successful.
Maintaining a large and loyal customer base, however, is not the only impetus behind building a brand. A correctly framed and positioned brand pulls the right kind of talent to the firm. With the right kind of talent, the firm has manifold chances of being successful, as compared to a firm having not quite the required talent pool. Thus, the message sent out by a brand plays a huge role in the way potential recruits see the firm, its vision, values and culture, and has the power of attracting the best of the lot.
And, the importance of branding doesn’t end here. Whether a firm is launching a new product, revamping its strategy, entering new markets or collaborating with another firm, a brand’s role in all these situations is unequivocal.
Like all other coins, the coin of branding also has a flipside. Branding, though highly advantageous, has a plethora of challenges associated with it too. For one, building a brand involves huge costs. Building a powerful brand is of paramount importance and requires huge market research and analysis so that the brand reflects just the right message. Living up to the standard set by the brand is also an uphill task for firms. Finally, the brand must be consistent with the firm’s core vision.
Branding is, thus, a desirable as well as a challenging part of building businesses. Without question, brand building is critical for the success of a firm. After all, a brand is a promise to your customers – no business can afford to go wrong with that!